What is a business Brand?
A business brand refers to the identity, image, and reputation of a specific company or organization. It encompasses how the business is perceived by its customers, stakeholders, and the wider public. A strong business brand can help a company establish trust, credibility, and loyalty with its audience. By consistently presenting a clear and cohesive brand image across all touch points, businesses can build a strong brand that resonates with their target audience and sets them apart from competitors.